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London Home Page > Jobs > Financial Services and Banking > Digital Marketing Manager, International Banking

Digital Marketing Manager, International Banking

london
Posted on: Sunday 20 October
Posting no: 4754955636

We have a newly created opportunity for a Digital Marketing Manager to join our Markets & International Banking (M&IB) team.


M&IB is the wholesale banking arm of The Royal Bank of Scotland Group. It comprises two highly connected businesses, sharing a common ethos and working closely to provide clients with world-class products, seamless execution and deep insights into markets and industries around the globe.



Through its physical presence in all major business markets and financial hubs, it delivers market-leading services in debt financing, risk management and transaction services





Role Purpose



As Digital Marketing Manager, you'll play an integral role in the development and delivery of the customer focused online presence for the International Banking division of M&IB. You'll lead the definition, project management and execution of targeted communication activities including online display advertising, search engine marketing, content development and email campaign management.


Key Accountabilities


Support the International Banking Business and Marketing Services Managers in being the centre of excellence for the creation and production of digital advertising and digital communications
Provide the International Banking business with direction and guidance in respect of the most appropriate digital marketing channels to meet the needs of the business
Work closely with the Senior Marketing and Marketing Services Managers to convert Marketing briefs into a creative brief to generate digital design proposals and manage the digital aspects through to completion
Manage the continual development of the content of the International Banking web pages, ensuring rich content such as video and articles are added to support the content
Use the templates provide by the central digital team, ensuring all digital work produced adheres to the RBS brand guidelines and builds the RBS brand
Be responsible for securing all approvals including key stakeholders as well as required legal and compliance before materials are published digitally
Manage all third parties suppliers ensuring adherence to the online best practices
Be responsible for managing/monitoring the budget for all digital components, sourcing quotes, presenting to the business and ensuring agreed budget is not exceeded
Manage the evaluation of digital marketing and be responsible for the reporting of digital marketing components of a marketing campaign to demonstrate value-add Return On Investment, ensuring recommendations are included
Proactively recommend ways in which International Banking can improve the digital content and use of digital channels
Where appropriate, provide feedback on the approved digital and media buying agencies as part of the annual review/update from an International Banking digital marketing perspective
Develop awareness of what our competitors are doing digitally across the International Banking industry and make recommendations as to how we can differentiate ourselves using digital marketing
Identify new trends and ideas and explore how they can be exploited and introduced into International Banking to advance the delivery of the digital marketing plan
Use web analytics to evaluate and proactively inform online marketing activities



Essential Experience


Managing marketing projects in large international company
Multiple project management skills
Online marketing campaign management
Strong stakeholder and supplier management
Detail conscious ensuring reliability at all times and committed to producing high quality, professional work in a team environment
Ability to work in a fast paced demanding environment
Strong budget management
Internal and external communication and marketing advisory experience
Financial services knowledge and experience would be beneficial



Personal Attributes


Enthusiastic can-do attitude
Results orientated
Able to perform consistently under pressure and multi-task
Self-starter, able to work with minimal supervision
Detail orientated


In return, we offer an excellent employee salary and 25% cash and benefit funding programme which can be tailored to suit your individual needs. In addition to financial benefits, we offer a wide selection of exclusive lifestyle offers, development and learning programmes, services and support designed to help you manage and balance your own work-life priorities.


For more information on our benefits visit http://www.jobs.rbs.com/uk/you-and-rbs

Please note as part of our referencing process credit checks will be undertaken.

If you're experiencing any technical issues when applying for this role please contact us explaining the nature of the problem.

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