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London Home Page > Jobs > Marketing, Sales and PR > Local Marketing Manager for the planning, management and execution of marketing campaigns

Local Marketing Manager for the planning, management and execution of marketing campaigns

Posted on: Saturday 26 October
Posting no: 2288726120

Summary of the Role's Main Purpose

Principle Accountabilities

1. Design Marketing campaigns for new stores/refurbs/extensions and competitor impacts

- Use information from Location Planning & Store Development, customer listening and Nectar analysis to inform marketing campaigns
- Engage store retail teams at all levels with marketing plans
- Brief agencies and internal teams (Direct Marketing & Insights) on each element of the toolkit required within the marketing campaign
- Sign-off agency media proposals, creative & data outputs for each individual element of the marketing campaign
- Track store weekly performance against targets contribute to discussions about the store as necessary
- Review campaign effectiveness and share learning's and best practice with the team
- Deliver adhoc, tactical and strategic marketing campaigns in response to a store underperformance or sales opportunity as and when required
- Where relevant and necessary, visit stores / sites / catchments to better-understand the locality and build relationships with the store
- Manage individual store marketing campaign budgets, ensuring marketing spend is relevant, maximising bang for buck and prioritising marketing spend within a particular campaign
- Operate the fulfilment of localised invoicing within the corporate invoicing process

2. Drive forward operational and strategic initiatives that improve team efficiency and effectiveness and maintain relationships with key internal and external stakeholders

- Accountable for development and maintenance of the creative bible and media best practice through all channels ATL, In store (including internal comms), BTL, PR and experiential.
- Own the relationships with AMV ( creative agency) and PHD ( media agency),setting their objectives, conducting their review, managing scope and continuously driving to improve service and reduce costs
- Own the relationship with ITG, who deliver all of our below the line comms, setting their objectives, conducting their reviews and continuously driving to improve service and reduce costs
- Working with agencies and using market knowledge to develop new creative and tools to achieve local marketing objectives
- Working with the insights teams to identify opportunities for creative and channel development to achieve corporate objectives, briefing agencies, assessing work and measuring effectiveness.
- Manage the local marketing customer plan to ensure clear creative and media strategies for all impact and investment stores throughout the year.
- Develop and maintain strong working relationships with the Northern and Eastern ZMDs and their ROMs as appropriate, sharing Local Marketing plans and gaining full engagement with our work

3. Responsible for the day to day management and coaching of 2 C4 Local Marketing Execs

Measures of Success

- Stores have the optimal marketing campaign available to achieve or exceed their targets and maximise our return on investment
- Our customers receive relevant and timely communications about their local stores
- Marketing campaigns are within agreed budget and are as efficient and effective as possible to optimise spend
- Marketing campaigns adhere to best practice and national brand guidelines wherever possible and any new learning's are shared to deliver better campaigns every time
- Strong working relationships maintained with key agencies and internal teams on behalf of the Local Marketing team
- Continuously looking for new ways to improve what we do
- Is a key, high profile member of the Local Marketing and Brand Comms teams, leading by example and displaying the right kind of behaviours

Resources available to the Job-Holder

- Allocation of budget per individual store supported
- Agency resource across all key areas: AMV, PHD, Optimum, St Ives, ITG,
- Internal teams who support: Direct Marketing, Insights, Store Development & Location Planning, marketing teams

Level of Decision-making Authority

- Jobholder makes decisions about the design of the marketing campaign.
- Overall budget sign-off required by line manager

Core Areas of Knowledge, Skills & Experience

- Previous experience of campaign management; from brief co

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