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Consultancy Jobs London - Find Research, Strategy and Consultancy Jobs in London

London Home Page > Jobs > Research, Strategy and Consultancy > Research & Insight Director

Research & Insight Director

London
Posted on: Sunday 18 August
Posting no: 1946488228

Working for a world leading media agency who is passionate about driving clients' media strategy and ensuring that they have creative and fresh thinking at the heart of what they do.

THE ROLE OF RESEARCH & INSIGHT DIRECTOR:

To provide detailed research support to help guide future communication strategies for a key FMCG client.

As a member of the research team you will be expected too contribute to the understanding of the ways in which consumer attitudes and behaviour affect the communication processes.

Responsibilities include:

carry out the analysis and interpretation of consumer, brand, category and communication data in order to help develop future brand and category strategies.
Understanding market place dynamics including analysis of competitor activity
Involvement in brand portfolio management
In depth analysis of target audiences including shopper behaviour, attitudinal profiling and media habits
Evaluation of specific channel activity
To build strong client relationships and be the main research contact for the client insight teams
Evaluation of different communication channels, including design and management of projects within the research programme, using new approaches and leading edge techniques where appropriate, to test a wide range of channels and communications issues - particularly in the area of new or niche channels such as ambient, retail and digital
Development and sharing of research in areas that are of particular interest to the client
Make research results accessible and actionable across relevant teams through the use of engaging and creative research techniques - and ensuring learning is used to its full effect

Essential Skills, Knowledge and Experience

· Solid research experience ideally in marketing, advertising or media
· Good understanding of brand marketing and communication
· Ability to analyse and interpret information in a creative and interesting fashion
· Self reliant, strong leadership skills
· Management experience
· Strong multi-tasking skills - able to manage time and resource across a wide range of projects
· Naturally inquisitive, flexible approach, with strong strategic skills
· Mature and confident style - able to talk confidently to clients about research issues
· Ability to make public presentations
· Detailed understanding of a wide spectrum of research techniques, including qualitative and quantitative techniques
· Ability to simplify and generate strong coherent insight from a wide range of sources and techniques
· Excellent attention to detail
· Excellent communication skills

Contact the ad poster

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phone: LIPTON FLEMING on 02076360303